Illinois Leasing Agent Practice Exam 2025 - Free Leasing Agent License Practice Questions and Study Guide

The term "puffing" in real estate marketing refers to the practice of exaggerating or making exaggerated claims about a property's features in order to make it more appealing to potential buyers or renters. This is typically a subjective marketing tactic that aims to create a more favorable impression of the property without being overtly deceptive or fraudulent. It often involves language that is enthusiastic or idealistic, describing aspects of a property in a way that emphasizes its most attractive features, even if those features are presented in an exaggerated light.

While puffing is generally considered part of standard sales technique, it is essential to remain within legal bounds and ensure that any claims made can be substantiated, as continuing to push exaggeration beyond reasonable limits could lead to accusations of misrepresentation. It's important to distinguish this practice from more serious issues such as illegal advertising, fraudulent deals, or providing inaccurate appraisals, which are all covered by stricter regulations and ethical guidelines in the real estate industry.